Burberry, a name synonymous with British heritage and luxury, has undergone numerous transformations throughout its history. While the brand's iconic check pattern remains a constant, its logo – the visual representation of its identity – has seen significant evolution. The recent redesign, unveiled in 2018, sparked considerable debate, prompting a closer look at the journey of the Burberry logo, from its origins to its contemporary interpretation. This article delves into the evolution of the Burberry logo, comparing the old and new designs, exploring the significance of the equestrian knight, and examining the impact of these changes on the brand's image.
Burberry Original Logo & Vintage Burberry Logo:
To understand the shift, we must first appreciate the roots. The original Burberry logo, dating back to the late 19th century, predates the widely recognized equestrian knight. While precise imagery from this era is scarce, early branding likely focused on the name itself, perhaps incorporating simple typography reflecting the prevailing design aesthetics of the time. These early iterations, considered now as part of the vintage Burberry logo legacy, are rarely seen in their original form, existing primarily in historical archives and on exceptionally rare pieces of vintage clothing. The scarcity of these early logos contributes to their allure for collectors of authentic vintage Burberry items and underscores the evolution of the brand's visual identity. The focus on the name itself, without elaborate symbolism, highlights a simpler era where brand recognition relied more on word-of-mouth and product quality than on a complex visual identity. These early logos, though less visually striking than later versions, represent the foundational period of the brand, establishing a sense of understated elegance that would inform future designs. The hunt for these genuine Burberry label examples from this era is a testament to the enduring appeal of Burberry's historical roots.
The Rise of the Equestrian Knight: The Burberry Equestrian Knight Logo:
The iconic Burberry equestrian knight logo, featuring a knight on horseback within a shield, emerged as the brand's primary visual identifier. Its precise origin date is debated, but its adoption solidified in the early 20th century. This logo, far more visually impactful than its predecessors, encapsulates several key aspects of the Burberry brand:
* Nobility and Heritage: The knight represents chivalry, tradition, and a sense of refined elegance, perfectly aligning with the brand's positioning as a purveyor of high-quality, sophisticated clothing. The equestrian theme further hints at British countryside imagery, reinforcing the brand's connection to its British origins.
* Strength and Endurance: The knight on horseback symbolizes strength, resilience, and perseverance – qualities that Burberry sought to associate with its products and its brand image. This imagery suggested durability and longevity, implying that Burberry garments would withstand the test of time.
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